Every year, marketers will devote time to plan their strategies, and SEO is usually a priority. The best plan that ensures your SEO works has a number of components. On the one hand, you want to ensure that your premium setoff keywords are performing well, while your blogging efforts are in high gear. Also, you need to know what your metrics and analytics are saying. To round it off, you need to have the best rank checkers telling you what strategy to use to boost your site ranking.
This process seems complicated, but it doesn’t have to be. You need to keep abreast with emerging SEO tips and tricks, not to mention you need to have a solution for your lead generation.
Listen Customers-Speak Their Language
Your existing and potential customers mean a lot to your bottom-line. It’s important to listen to what they think about you and your brand. You need to know what pains them, the changes they would want to see, and how to best solve their problems. If your company isn’t solving their problems, it’s difficult to stay afloat. With consistent listening and attending to their needs, you can keep them closer to your brand. You cannot create a strategy if you don’t know what your prospects want. The knowledge you get form your prospects is the number one weapon you can use to fight of the competition.
Provide Useful Content
When it comes to content provision, think more than just your blog. It’s not all about text content. Think videos, completing graphics, live streaming, webinars and animated how-to guides. You need to post this content on platforms where your audience hangs around. With a blend of content formats to solve customer problems, you are telling them to stay put.
It’s important to use all the content that seems appealing to your audience. However, it’s advisable that you understand the purpose and potential of every content format you employ. If you have a clear understanding of the message you want to convey, you will prioritize on the formats that best appeal to a given target audience. All in all, make sure that your content regardless of format has shareable value. This makes your followers want to share it with others.
Test/ Check Your Website
Reaping from your SEO efforts requires a thorough check of your website. You need to have every page title, URL, Meta tag and descriptions in top form. If they are not, you are hurting your SEO endeavor. It’s no myth that on page factors will affect your ranking. To turn it around, take stock of your web pages on top search engine results. You need to check what your competitors are doing and whether your page description rhymes with the content you post.
Check Backlink Sources
Conventional wisdom from an SEO standpoint has it that if no one is linking back to you, top search engines won’t do it. Getting backlinks from respectable authority sites will help you get Google to notice you. If you are getting backlinks that are created through black hat techniques, you are likely to get penalized. The connection between quality backlinks and great ranking isn’t a myth. Backlinks with integrity will push up your ranking, the same way they do from high authority sites.
Track Your Progress.
When you put all the above strategies and tips to work, there is need to know where you are heading. You cannot do it manually if you wish to enjoy the convenience of technology. Today, there are rank checking tools, analytics, and predictive tools that tell you whether your SEO efforts are bearing fruits. Use the reports from these metrics and improve on areas that need tweaking.
It’s important that you are tracking with an objective in mind. If your tracking isn’t geared towards the most relevant business intentions, it could end up as an effort in vain. Choose tracking tools that cater to specific KPIs and consider the input of an SEO guru, if you are stuck.